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Remember the days when you had to wait an age for pictures to load, line by line... painful right? How many times did you even leave a site in favour of one that loaded more quickly?
This is a problem that corporate web designers have had to deal with since customers started demanding pictures on the internet, and then to make things worse, videos! HTML never supported video and designers had to rely on third party providers such as Adobe Flash, this makes the process longer and more complicated than it necessarily needs to be.
Flash, once Macromedia and now an Adobe product, made all the difference when it arrived in the mid-nineties. Animations, video sequences and graphics became much more sophisticated along with expectations of web visitors. However, constant plug-in download prompts and black holes in the middle of webpages can cause visitors to websites to look elsewhere.
With the success of companies like Apple, whose devices do not support flash, the need for another way of coding websites is too big to ignore. This is one reason why HTML5 is being received so eagerly by businesses in particular, the latest version can perform a myriad of dynamic functions and optical illusions.
Many of Google's famous front page doodles, are built using HTML5 to take advantage of the newest code. Companies also favour HTML5 because it can replicate experiences which were previously only available inside an app, on the web. It can also cross-reference, react to and display multiple information sources from the internet, all in real time.
This certainly does not spell the end for Flash though, Digital Rights Management (DRM) is not yet available in HTML5, additionally, HD feature-rich cinema graphic content that needs to be copy-protected is a field where Flash are leading the way and HTML5 is not likely to follow soon.





